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The authentic taste of India
While its history nears the century mark, MTR Foods stands tall as an Indian heritage brand. Today, a popular household name, MTR Foods has consolidated its market leadership in the south and is all set for a strong pan India presence, beginning with forays into the northern, western and eastern regions.
Going back in time, it was in February 2007 when MTR Foods announced official partnership with Nordic conglomerate Orkla (www.orkla.com). The Orkla global conglomerate comprises four business units: Orkla Foods Nordic, Orkla Brands Nordic, Orkla Food Ingredients and Orkla Brands International. While the Nordic region is Orkla Brands' domestic market, it has established strong market positions in India, Russia and parts of Central and Eastern Europe.
Post this joint venture, MTR Foods has taken major steps to revitalize its brand appeal and establish its presence in the homes of consumers across India.
